Titanium Consulting have many clients using a variety of advertising channels and Google Adwords is obviously one of the premier advertising solutions.
However, it can of course prove hugely expensive to continue running a Google Adwords campaign indefinitely which is why we recommend that our clients mix Google Adwords with a variety of different options and of course SEO play a key role in this as does more general Internet Marketing.
Our recommendation is that clients should consider a range of different options, mediums and channels to promote their products.
We recently worked with a client who managed to obtain a highly favourable article in one of the leading Red Top newspapers. Such exposure is of huge value, both to the brand and of course the online presence.
PPC campaigns such as Google Adwords have a role to play but should not be the only approach.