Natural Search is what we SEO company’s class as non paid for search e.g. you got onto Google Page 1 based on the extensive investment you made in getting your website fully optimized, the hours your SEO spent building quality external links – basically the merit of your site.
Natural search has huge potential because of the large disconnect between the amount people are happy to spend on PPC Consulting (Google, Adwords, Bing Adcenter etc.) and the amount they spend on SEO. In some industries brands are spending 10-20 times as much on PPC as SEO and yet natural search drives over 75% of all search traffic.
SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for Search Engine Marketing campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets – no wonder why Google made bumper profits.
The big difference between PPC and SEO is the ability to easily broad match across loads of keyphrases – with SEO you need to work on difficult things like building up trust and expanding content using an intelligent site structure. It’s far easier (and perhaps even cheaper in the short term) to just buy keywords than to create tens of thousands of optimised landing pages. But of course PPC cost money – much more money and the long term benefit and Total Cost of ownership of an Adwords / PPC campaign are a much more attractive proposition.
Titanium Consulting are a leading Web Design London company. We have extensive WordPress Consulting expertise and as a London Web Design agency we can provide everything you need to get your business online including Website Design, Search Engine Optimisation (SEO London), E-Commerce, Blog Design, WordPress Web Design, Email Campaigns and Internet Marketing. We also provide Web Design Watford and SEO Watford services to a variety of organisations from School Websites to WordPress Intranets.